WADA Strategic Plan


The WADA Board of Directors initiated discussion on the development of a strategic plan in 2006 regarding the future of the Wisconsin Athletic Directors Association (WADA). Those discussions continued and in 2008, 28 members spent nearly two full days crafting WADA’s comprehensive Strategic Plan dedicated to serving all athletic directors and athletic administrators at high schools and middle schools in Wisconsin.

One major item that came from the extensive discussions was a proposed change in the wording of the organization’s Mission, Vision and Purpose statements found within the WADA bylaws to better align with the progressive nature of the Strategic Plan.

The details were presented and reviewed in June, 2008 by the WADA Executive Board, and the WADA membership voted in November, 2008 approving changes in the WADA Bylaw Mission, Vision and Purpose statements and approved the WADA Strategic Plan as presented.

The WADA Strategic Plan is intended to be a living document, responsive and changeable by the WADA Board of Directors to best address important issues of the association. The WADA Board of Directors met in March 2014 and updated the initial WADA Strategic Plan to include: Operation, Certification and Professional Development, Special Projects and Programs, Promotion and Retention and Finance, Revenue and Marketing.

In 2018 it was time again to update the five year strategic plan which will carry the membership from 2019-2023.  In November of 2017, the membership was surveyed to get input into areas that needed to be addressed in the next strategic plan.  In January the WADA Board approved the subcommittee members and recommendations for areas to be addressed in the next plan.  A group of 25 WADA members met in Madison on February 11-12, 2018 to put together the next recommended draft of the 2019-2023 strategic plan.  At these meetings the group also reworked the Vision, Mission and Purpose  statements to reflect the current state of the WADA organization.  The draft was presented to the WADA Board at their March meeting for approval to be presented at the WADA spring caucus in each District.  The plan will be finalized at the WADA Board June meeting and approved at the WADA Board July meeting.  It will be presented to the membership at our November 2018 Conference for final membership approval.  If you are interested in helping in any area with the implementation of the strategic plan please contact any member of the WADA Executive Board or your District Representative.

To see the 2019-2023 Strategic Plan click HERE.

In February, 2023, the WADA Board of Directors again initiated discussion for the development of a new strategic plan to keep the focus on the organization moving forward. These discussions led to a two day planning meeting in Marshfield with 26 members crafting and updating WADA's Strategic Plan.


Webmaster Contact
Wisconsin Athletic Directors Association
Eric Plitzuweit, CAA

400 McCanna Parkway, Burlington WI 53105
Phone Number: (262) 763-0200 ext 1258
Email: eplitzuweit@basd.k12.wi.us
WADA Mission
WADA empowers and inspires Athletic Directors to be leaders in their school communities by promoting education based athletics and providing opportunities to grow professionally.